19 Best Beauty Brands at Walmart to Shop in 2024, According to Editors

When it comes to the best Walmart beauty brands, you have options you may have never realized you had. You probably love Walmart for its low prices on home goods, clothes, groceries, and electronics, but there’s actually much more (gasp) worth adding to your virtual cart. The mega-retailer carries some of the most sought-after brands in skin care, hair care, body care, and makeup. Sure, they sell all the drugstore beauty essentials, but beyond that, you can find buzzy brands you’re used to only seeing at places like Sephora and Ulta Beauty. Scroll on to learn more about the 19 best Walmart beauty brands.

Pro tip: We scoped out the best deals from Walmart’s Beauty Glow Up Event and curated our favorite sales that happen to include many brands below!

Our Top Picks

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Best Skin-Care Brands at Walmart

Bubble

The dopamine release we get from looking at the Bubble packaging is only rivaled by the efficacy of its made-for-everyone formulas. Start with the Fresh Start Gel Facial Cleanser, an everyday face wash spiked with polyhydroxy acid (PHA) to balance the skin’s oil production and curb breakouts. If you’re running short on serum, Day Dream is a great choice thanks to its tone and texture-smoothing formula fueled by vitamin C and niacinamide.

Billie

Shaving with a Billie Razor ( a.k.a, a 2023 Best of Beauty winner) just feels different. The five blades are cloaked in aloe soap for a close, soothing shave, and the handle comes with a magnetic mount that sticks to the shower wall for easy access that fends off icky rust. The design-forward, comfort-driven brand also makes additional shaving essentials like the Whipped Shave Cream.

Osāna

Osāna makes body and hair care products that elevate every bit of your shower routine. You can’t go wrong with the nourishing, Osāna Naturals Ultra Moisture Vanilla + Coconut Shampoo or the Ultra Hydration Jasmine + Rose Water conditioner. Once your hair is washed, move on to body care with one of the brand’s super hydrating body washes or creamy body lotions.

No7

No7 has been around since 1935, and the near century of skin-care expertise shows. The brand believes that luxurious products should come at an accessible price, as evidenced by the Lift & Luminate Triple Action Day Cream and Future Renew Damage Reversal Facial Serum. The serum is formulated with No7’s proprietary, patent-pending peptide technology, Pepticology, which promotes the skin’s self-repair process.

Skin Gym

This week, we’re skipping spin class and heading to Skin Gym, a.k.a this line of chic skin-care tools that enhance your routine and introduce you to science-backed skin treatments, like LED treatment and cryotherapy. Start with the Skin Gym CryoChill Ice Bead Mask to reduce puffiness and redness, or go with the Skin Gym Reusable Eye Patches, which use medical-grade silicone to target fine lines around the eyes.

Hero Cosmetics

Hero Cosmetics hit the scene with a small but mighty pimple patch (see what we did there?) and has since expanded into over 30 products that help you get closer to your dream skin. The Rescue Balm + Red Correct Post-Blemish Recovery Cream soothes vulnerable, post-breakout skin using a calming, replenishing blend of panthenol, beta-glucan, and oligopeptides. If you’re struggling with blackheads, the Hero Cosmetics Pore Release Blackhead Clearing Solution features 2% salicylic acid, AHA, and PHA to give your skin the deep cleanse it needs.

Native

Known best for its aluminum-free deodorant, Native makes stand-out body-care products that really work — just look to its multiple Allure Readers’ Choice Awards for proof. Native’s odor protection is long-lasting and made with naturally derived ingredients like coconut oil, shea butter, and baking soda to keep your pits healthy and smelling good all day. While you’re at it, pick up the peach and nectarine-scented Native Body Wash for pure deliciousness.

Best Hair-Care Brands at Walmart

Dyson

At this point, Dyson products speak for themselves, and by merely existing, the beloved Dyson Airwrap and Dyson Supersonic make every other hair tool jealous. Right now, at Walmart, you can grab two of these Dyson favorites at a rare discount. The refurbished tools work like new ones and cost a whole lot less. What’s not to like?

4U by Tia

Curly girls, listen up; 4U by Tia is here to serve your coils, kinks, and everything in between. Founded by actress Tia Mowry, the brand makes products that move your natural hair journey along — swiftly, softly, and cleanly. Start with the Clarifying Shampoo (a reader favorite!) and lock in moisture with the Leave-In Curl Cream.

Camille Rose

Speaking of curls, Camille Rose is another answer to the health and wellness of your hair. The Black Castor Oil + Chebe Deep Conditioner uses, you guessed it, castor oil and chebe (a powdered mix of cloves, cherry seeds, lavender crotons, stone scent, and resin tree sap originating in Chad) to strengthen and refresh hair. Once you’ve lathered and rinsed, reach for the Camille Rose Spiked Honey Styling Mousse and a day.

Mermade Hair

It’s 2024, and you don’t need a tail to look like a total mermaid. The Australian-founded Mermade Hair makes best-selling (and almost always pink) styling tools like this Mermade Pro Waver to help you achieve the beachiest waves ever. Reach for the Mermade Hair Straightener when you’re ready to switch to a sleek, smooth style.

SheaMoisture

SheaMoisture is inspired by the legacy of Sofi Tucker, a mother and entrepreneur who made and sold beauty and hair-care products in Sierra Leone over a century ago. Today, the brand keeps Tucker’s spirit alive by using shea butter handcrafted by women in Africa in all of their formulas. You’ll feel the quality and intentionality in products like SheaMoisture’s Intensive Hydration Daily Shampoo (and conditioner), and the SheaMoisture Strengthen and Restore Hair Mask, which nourishes with shea butter, sea kelp, and argan oil.

Sun In

Hearing “Sun In” takes us back to our teen years at the beach, begging our moms to let us lighten our hair with the brand’s iconic spray. It turns out that Sun In is still hard at work making excellent, affordable ways to experiment with hair. Go with the classic Sun In Hair Lightener, enriched with aloe, marigold, chamomile, and flaxseed, or the newer Fun In by Sun In Temporary Hair Color, which rinses out after one wash. Easy and fun.

Af94 is the Walmart-exclusive little sister to singer Halsey’s About-Face brand. All of Af94’s products are $10 and under for affordable, high-quality, and always-pigmented goodies. The multifaceted, rich, blendable Af94 Playdate Multi Use Lip and Cheek Tint is a sweet place to start. Then, pick up an Af94 Shadowboxer Eyeshadow Crayon to boldly build out your look.

Dossier

A world without Dossier is a world we’d rather not live in. The fragrance dupe brand makes very affordable versions of designer perfumes with costs you can’t always justify. For example, Dossier’s Ambrey Safron smells just like Maison Francis Kurkdjian‘s Baccarat Rouge 540 Eau de Parfum and costs less than $50 — sign us up. The same goes for Dossier’s Fruity Almond, which draws inspiration from Carolina Herrera’s Good Girl Eau de Parfum.

Olive & June

We love Olive & June’s collection of polishes, press-on nails, and removers, so much so we gave them two Best of Beauty awards in 2023. The Instant Mani press-ons (which we’re wearing right now) come in a delightfully durable and wide range of lengths and shapes, and the Long Lasting Nail Polishes always go on smooth and streak-free.

Hard Candy

Head to Walmart to grab something from the sweetly edgy drugstore darling, Hard Candy. Pictured above is the Moods Shadow Palette in Envy, which features a quartet of highly pigmented greens that lend ultimate bendability, depth, and the perfect combo to channel your inner Elphaba (yes we’re counting down the days until the Wicked premiere). Complete your look with the Hard Candy Glosstopia Lip Repair Oil, which keeps your lips shiny and hydrated with vitamin E and jojoba oil.

E.L.F.

Ah, E.L.F. Sweet, sweet E.LF. The ever-popular brand makes some of the best, most affordable beauty products on the market like the Stay All Night Micro-Fine Setting Mist and the Cream Glide Lip Liner. The mist keeps your makeup locked and loaded all day (or night) long, and the lip liner goes on super smooth for an ultra-pigmented pout.

Paintlab

Paintlab nails it every time with its playful range of vibrant press-ons. Go for the Reusable Press-on Gel Nails Kit in the standout Cherry Bomb, or the wear-them-with-anything press-ons in the almond-shaped Glossy Glazed White.